Chrysler increases revenue by $1m per day without increasing costs using SIMUL8 simulation software
Manufacturing line balancing case study
Leading automotive manufacturer Chrysler met increased demand and grew revenue by $1,000,000 per day at its Brampton plant without increasing costs.
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Headquartered in Auburn Hills, Michigan, The Fiat Chrysler Group operates 33 manufacturing facilities in four countries and employs more than 52,000 people.
The Brampton Assembly plant builds the Chrysler 300, Dodge Charger and Dodge Challenger with an annual output of 200,000 units.
With the release of the new models, a substantial rise in customer demand was expected. As a result, the plant was tasked with improving daily production rate from 930 to 969 units to meet this increase.
Steve Lin, a member of Chrysler’s simulation team, utilized SIMUL8's powerful simulation software to study the line speed at Trim Chassis Final (TCF) and assess potential changes to increase the number of units produced each day.